Victoria's Secret

1977
Columbus, Ohio, USA
Sharen Jester Turney (CEO for the MegaBrand), Lori Greeley (CEO for the Victoria's Secret stores), Rebecca Finn (EVP), Bill May (CFO)
Victorias Secret is a widely known retailer of women's wear, lingerie and beauty products. It was started by Roy Raymond who was awkwardly embarrassed when trying to buy lingerie for his wife in a public department store. He therefore opened his first store at Stanford Shopping Center and was quick to follow it with a mail order catalog and three other stores with the idea of making it more comfortable for men to shop underwear for their girlfriends. Roy Raymond sold The Limited. However, they kept the same image and the new company, Victoria's Secret became in the early 1990's the world's largest American lingerie retailer topping one billion dollars(!). The brand is also well known for its sumptuous fashion shows featuring top fashion models and do even have its own "Secret Angels" as most visible models and spokeswomen. The Angels are amongst others Heidi Klum, Adriana Lima, Karolina Kurkova, Alessandra Ambrosio, Selita Ebanks and Izabel Goulart.
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