Puma

Founded
Headquarters
Herzogenaurach, Germany
History
Puma is one of the largest sports brands in the world. During the last years they have had huge sucess with their retro-inspired clothes. Puma was founded by Rudolf Dassler och was initially called Ruda, but was later changed to Puma. Rudolf Dasslers brother Adi Dassler founded Adidas which resulted in a big rivalty in the family and between the companies.
Key people
Rudi Dassler (Founder), Armin Dassler, Jochen Zeitz (Chairman of the Board)