Rudi Dassler (Founder), Armin Dassler, Jochen Zeitz (Chairman of the Board)
Puma is one of the largest sports brands in the world. During the last years they have had huge sucess with their retro-inspired clothes. Puma was founded by Rudolf Dassler och was initially called Ruda, but was later changed to Puma. Rudolf Dasslers brother Adi Dassler founded Adidas which resulted in a big rivalty in the family and between the companies.
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