Milan, Italy
Prada, an Italian fashion label specializing in luxury goods for men and women, first opened as a leathergoods shop in Milan in 1913. Prada is considered one of the most influential clothing designers in the fashion industry. Prada is today synonymous with quality and opulence and is widely regarded as a status symbol. Like many other luxury brands, Prada battles against counterfeiting and ensures authenticity only from its official boutiques and online store.
Key people
Miuccia Prada (Head Designer), Patrizio Bertelli (CEO), Donatello Galli (CFO)


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