Dutch company, HEMA's, new commercial for women's lingerie looks great! There is nothing strange about it...right? Wrong! The model feature isn't actually a woman, it's androgynous model Andreja Pejic
! Just a few hours after the company released their ad social media outlets like twitter have been having a field day! One person tweeted "If a man looks good in that bra, it must be good stuff," and Andreja Pejic
's agent Joseph Tenni said: "It's revolutionary. I've never known a man to do a womens' lingerie campaign before." We think that ad looks great, but we'll admit, it's a bit weird having a man model for a women's ad campaign! Vote in our poll and let us know what you think. (mirror)
Andrej is used to walk down the runway in women's designer wear.