Male Model Andrej Pejic Stars In Women's Lingerie Ad!

Andrej Pejic red dress push up bra ad campaign dutch
Dutch company, HEMA's, new commercial for women's lingerie looks great! There is nothing strange about it...right? Wrong! The model feature isn't actually a woman, it's androgynous model Andreja Pejic! Just a few hours after the company released their ad social media outlets like twitter have been having a field day! One person tweeted "If a man looks good in that bra, it must be good stuff," and Andreja Pejic's agent Joseph Tenni said: "It's revolutionary. I've never known a man to do a womens' lingerie campaign before." We think that ad looks great, but we'll admit, it's a bit weird having a man model for a women's ad campaign! Vote in our poll and let us know what you think. (mirror)
Andrej Pejic model blonde hair
The shocking ad!
Andrej Pejic model blonde hair
The shocking ad!
Andrej Pejic model blonde hair
The shocking ad!
Andrej Pejic model blonde hair runway
The shocking ad!
Andrej Pejic pinstriped black blazer black pants flower red nails blonde hair
Andrej is used to walk down the runway in women's designer wear.
Published Dec 14 2011 4:47 PM
Do you want to share this article?
Use the share function in your mobile web browser.
More about:

more Fashion pictures

Today 6:19 PM

Who Wore it Best: Alexa Chung vs FKA Twigs!

Both Alexa Chung and FKA twigs have been seen wearing these rather strange creations by Christopher Kane but who wore it the best? Let us know in the comment section!

Jul 25 1:00 PM

Opening Of Amazon's New Fashion Photogoraphy Studio in London

See pictures from the opening here!

Jul 24 7:30 PM

Celebrity Birthday: Jennifer Lopez!

Jennifer Lopez turns 46 and still hot as hell

Jul 23 11:30 AM

The stars are feeling blue

Check out the celebrities pulling off the blue dress

Jul 21 9:30 AM

New York Premiere of "Southpaw"

Check out the trailer and the photos from the premiere here!

Jul 18 5:30 PM

Miniskirt Inspiration

How do you wear your miniskirt?

Jul 16 8:00 PM

Today's Favorite: The Jeans Jacket

The jeans jacket never dies out

Jul 13 2:30 PM

Today's Favorite: The Little White Dress!

Summer's here so i'ts high you got your LWD out!

Jul 12 12:45 PM

Our Favorite Looks Of The Week

Celebrity looks from casual to chic, which one is your favorite?

Jul 10 5:45 PM

What On Earth Kim?

Kim Kardashian's latest gift to Kanye West