Stockholm, Sweden
Stefan Persson (Chairman), Rolf Eriksen (President and CEO)
Hennes & Mauritz, most commonly known as H&M, is a Swedish clothing line. The company is known for its fast fashion clothing available for all ages, both men and women. H&M does actually has more than 1700 stores in 34 different countries and over 73 000 employers. It was established in Västerås, Sweden by Erling Persson in 1947 and was then only offering clothes for women. But they quickly rose in business and has through recent years collaborated exclusive collections with top designers such as Karl Lagerfeld, Victor&Rolf, Stella McCartney and Roberto Cavalli, even the singer Madonna!
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Our Summer Musts For Hot Hot Days!

Monday 10:23 PM, 30/05/2011
Are you planning a few lazy days in the sun this summer? Whether you're planning a picnic in the park, ice cream on the beach, or a major shopping ...READ MORE ▶
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Got the Blues?

Thursday 10:46 AM, 05/05/2011
We love this electric blue  ASOS dress!  It's perfect for both causal and formal events!
Paris Hilton knows that adding a bright blue accessory helps make an outfit pop! This  H&M scarf  is the perfect accessory to any outfit! You can even pair it with a simple white tee, cute shorts, and sandals! Love Sex and the City star, Kim Cattrall's blue heels! Love love love these  blue studded shoes! 
Lily Allen uses a bright blue handbag, which looks both chic and fun! We'd wear this handbag with everything! Love the  blue color! It looks like it could hold everything but is still so stylish.
Summer is on it's way and bright blue skies are here to stay! We wish! It seems that spring has brought a lot of rainy weather with yucky grey skies. Ugh. We're crossing off the days till summer but until then we can brighten our days and pretend the sky is true blue by wearing this season's hottest color: bright blue!
From shoes to dresses to hand bags, bright blue is The It Color of 2011 and we love it! It goes with everything like a cute blue dress with bare legs or sexy blue heels with your favorite LBD!

Check out our favorite blue celebrity inspiration and ways to get the look for less than $100! Enjoy sweeties!
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Celeb's Clothes in Your Closet!

Wednesday 10:38 AM, 04/05/2011
Ever since we saw Kate Middleton in that totally affordable Zara dress (only $90!) we got really inspired to see where our other fav...READ MORE ▶
Taylor Swift shops at Anthropologie! Britney Spears seen at Forever 21. Rihanne looks quite glam while browsing Intermix. Ashlee Simpson was caught leaving MAC. They have the best makeup! Rachel Bilson loves Target and we do too! Kate Beckinsale picking out some shirts at The Gap Wonder what Kelly Osbourne bought from Victoria's Secret? Britney at Target, it's so funny to see her pushing a shopping cart! Britney loves shopping, check out her huge H&M and GAP bags! Bachelorette Ali Fedotowsky at Victoria's Secret. Love it!
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Tags: Shopping / Zara / GAP / H&M

Gisele Bundchen - Boho For H&M!

Saturday 12:13 AM, 12/03/2011
So pretty! Play suits are still hot - yay!
Supermodel Gisele Bundchen is the face of the pretty and fresh campaign for H&M's latest Spring/Summer collection. We think Gisele does Boho really well! We prefer it to her usual sporty look. Here are some of the pictures from the campaign. Do you love it as much as we do?
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Tags: H&M / Supermodel

Who Wore It Best - Natalie or Kim?

Wednesday 8:55 PM, 16/02/2011
Kim Kardashian Natalie Portman
Kim Kardashian and Natalie Portman both showed that celebrities are not too full of themselves to wear High Street collections! Kim and Natalie both rocked this gorgeous purple belted Lanvin Hearts H&M party dress last year. We want to know who you thought wore it best?


Who wore it best?

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This Week's Best Dressed Celebrities

Monday 7:24 PM, 06/12/2010
No big surprises here, these ladies like Natalie Portman, Zoe Saldana and Eva Mendes are some of our favourite celebs to watch when ...READ MORE ▶
9. We thought it was awesome that Natalie Portman showed up to a movie premiere in this Lanvin for H&M dress. Glam for the masses! 8. Lanvin is everyone's favourite on the red carpet this season! Short hemlines are hot this winter ladies! Julianne Moore is forever gorgeous! Especially in those heels, showing off her legs. 7. Leah Michele in a great example of a funky party dress. White makes such a statement, especially during Winter! 6. Zoe Saldana in this season's hottest colour - navy is the new black! This Burberry dress is just too cute! 5. MIla Kunis shows that pale colours reallly pop on the red carpet. This Elie Saab dress fit her perfectly and really brought out all her best features! 4. Kim Kardashian in the most perfect dress for her figure - ever! The black lines show off her curves and slim her down at the same time. Genius! 3. Florals work fabulously for Winter. Eva Mendes looks like a breath of fresh air on the red carpet in this belted floral maxi dress. So pretty! 2. Get cosy in style like Kelly Brook. We are in love with Cossack hats this season, just like Kelly is and you should be too. The bag, coat, pretty blouse and leather leggings with the booties are a just the perfect winter blend! 1. There is never a day that goes by when Olivia Palermo steps out the door that we don't want whatever she has on! This mix of textures and colours with the leather dress and sparkly jersey cropped cardigan thing is fab! As usual!
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