San Fransisco; CA, U.S.
GAP was founded by Donald and Doris Fisher and the name originates from a phrase that was very popular in the late 1960's, "The generation gap", used to describe the generational differences between baby boomers and their parents. GAP is today an American successful clothing retailer which has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Ahtleta.
Key people
Robert J. Fisher, Glenn K. Murphy, Tom Wyatt, Jack Calhoum, Art Peck


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